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[ Draft version; revisions in process ] The numbers are in and email marketing today is a successful business strategy for promoting and expanding brand awareness. Email is exceedingly personal to countless people.People check email religiously and keep it clean. Followers, subscribers, and email lists are incredibly valuable despite the fact that times have changed. If you avoid being flagged as a spammer, you have the most direct path to your prospects via their inbox.
Over and done with are the days of heavy outbound marketing strategies like buying cheaply made lists and spamming. It’s about efficiently and organically building email lists now, filling them with high quality and loyal customers.
The process takes care, and the know-how of seasoned marketing experts who can drive sales, traffic, and awareness through email content in ways people can appreciate.
The Old Reputation Withers
In the past email marketing got a bit of a bad reputation, and rightly so. Too much spam and junk content flying all over the place.
However, legitimate companies aren’t stupid. They know full well that people delete emails they don’t know within seconds. Furthermore, most people fear opening spammy looking emails because of the variety of nasty computer viruses out there.
The good news is that modern email marketing has nothing to do with any of that. Yes, it still happens, but we don’t deal with low level players like that.
Again, proper and lucrative email marketing is about honestly building email lists the right way.
Why Choose Email Marketing?
- It keeps customers in touch without the need for paperwork.
- You can reach the entire list all at once, and community building is crucial.
- Email list marketing campaigns are extremely effective!
Email Marketing Automation. Meet Today’s Standards.
The digital business sector is still evolving and creating its rules and regulations as the 21st century progresses. With every passing minute the marketing environment gets increasingly complex and high-tech.
To keep pace, marketers are forced to find ways to make what’s available to them work better and adapt quicker to emerging trends.
Marketers with a small budget find that publishing steady content and slowly building email lists can be as effective as grand scale and expensive traditional campaigns. And, it’s incredibly easy to keep track of precise data.
How Does Email Marketing Provide Value?
- Options for both immediate and permission-based automation.
- Scheduling is easy. Emails can be sent whenever, whether on a daily basis, or once every few weeks.
- It’s a time-tested and perfected tool. In the hands of an expert marketer, email lists are more valuable than in the old outbound days.
- Through monitoring tracking data it’s a foolproof way to get a handle on demographics, target markets, and repeat/loyal customers.
- There’s no limit on the amount of customers that can be reached for increased exposure, buzz, and overall sales.
Where You Go from Here
It’s time to enhance your business and online marketing strategy. We’re here standing at the ready to employ our many years of collective experience to help you capitalize on a proven technique.
After combining your vision with our professional approach the future will be brighter than ever. Contact Us so we can get started automating your email marketing machine.