/ : / Who’s Your Ideal Customer Persona? / : /
Customer Personas are imaginary people based on 100% researched information, and they can have a very real impact on your business. Business owners, sales professionals, or product creators, must learn how to create them and use them to increase sales and conversions.
You know you need to create a persona for your business, but you don’t have the time or resources to do it yourself. No problem. This is where Kaperider comes in. I’ll work to truly understand what makes your prospects tick.
I’ll document the key messaging or features your ideal customers want BEFORE you launch your next sale or marketing campaign or deploy that product feature.
By understanding user behavior, demographics and market trends, companies can identify ideal customer profiles and develop targeted marketing campaigns accordingly.
- Customer Personas will help you increase sales and conversions.
- You’ll learn how to create a persona for your business, understand what features your ideal customers want before they launch, and so much more.
- Increase your understanding of who your target market is and what they want.
- With Customer Personas, you’ll be armed with the knowledge you need to succeed.
Without a persona, you’re essentially shooting in the dark with your marketing efforts. You might guess who your target customer is, but you’ll never really know for sure until you take the time to create a detailed profile. Having customer personas is like creating a power squad for your business; they act as imaginary cheerleaders and help you to tap into the customer mindset.
As an entrepreneur, sales professional, or product creator, customer personas can take the guesswork out of understanding what features your ideal customers will want from you before launching any product or service. Take the time to create customer personas so that you can leverage their support for higher sales and conversions and reach the customer needs in a more focused manner.
Kaperider can help. We specialize in creating detailed personas that capture the essence of your ideal customer. We’ll research your industry and understand user behavior so that we can develop a profile that is tailored specifically to your business. Let’s get interested prospects who want what you have to offer. In other words, it’s time to find out just how to reach that ideal customer and form a lasting bond.
- The Power of a Story — Bringing your organization’s benefit to life will help you tell your story. If researched and written correctly, prospects can’t help but be attracted to your offer.
- Connecting with Ideal Customers — Find out how to reach your ideal customer and build a relationship with them …in words. Have them get to know, like, and trust you. Leverage persuasive copywriting to draw them into your sales funnels. Craft copy that resonates with prospects who want what you offer.
- Understand the Value Journey — There are a few different steps in the copywriting value journey, and it’s important not to skip one, as you could lose customers. Every suspect, becomes a prospect, who then becomes a customer …that eventually becomes a repeat customer. All due to effective copywriting, top – middle – bottom of sales funnel content, and digital marketing.
Let us help you hit the bullseye with your product creation, marketing, and sales campaigns.
How Can I Help You?
Don’t try to wade through the deep and murky waters of copywriting, product creation, or sales optimization alone! I’m here to answer any questions you may have. Let’s talk about your copywriting challenges, needs, and desires.
I enjoy working with companies of all sizes and from a variety of industries but I especially like companies with thought leaders, experts, and people who have information to teach that is valued by their marketplace. I would love to hear from you. So don’t be shy.
…Let’s connect and see how I can help you!
About Daniel Stouffer
Direct Response Copywriter, Content Marketer, and Digital Marketing Mechanic – Owner of Kaperider.com. I focus on helping up-and-coming businesses consistently and predictably meet their sales & marketing objectives through the effective use of effective Top of Funnel (TOFU) content, like blog posts. I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com.