/ : / My Ideal Customers …But, Not Always! / : /
“For those about to ROCK, we solute you…” I’ve always loved that song.
It sort of sums up the enthusiasm I have for direct response copywriting at the heart of a great organization and a well implemented digital marketing strategy …mixed in with my Interactive Marketing as Your Profit Center ideas.
They all sort of rock together!
I enjoy working with companies of all sizes and from a variety of industries. I especially like companies with thought leaders, experts, and people who have information to teach that his valued by prospects and the market outright. I’m talking about information products and online training.
Ideal customers like this can monetize this information, packaging this all up in ebooks, training, produces, and consulting services. This ends up generating much more revenue through information product sales than what all of the other marketing programs cost to attract, qualify, and convert leads into paying customers.
This is the essence of Interactive Marketing as a Profit Center.
I specialize in helping customers that are on the medium to large size. My ideal customers, product creators, or business owners are ones that brings in between $25-$50 million in revenue each year.
At this level, you’re ready to hire some full-time marketing resources but may not necessarily need to staff everyone as a full-time employees. You’re building a mixed organization.
Hence, the choice might be a couple of staff supported by a few contractors or consultants. Why not choose an expert content creator & copywriter, a certified digital marketer, and email automation specialist?
…Daniel Stouffer for a no obligation assessment of your current digital marketing strategies.
Ideal Customers Focus on P2P
My main focus is B2B software, clean technologies, and B2C industry experts, trainers, product creators, and leaders across sales & marketing organizations. I prefer companies that use technology in an ethical and environmentally responsible manner.
Sometimes I dislike labelling myself as a B2B or a B2C copywriter. In essence, all great content must connect two humans in an engaging conversation. I help facilitate conversation with persuasive copywriting.
This sort of copy focuses on the P2P, or the Person-to-Person interactions. So, you might call me a P2P direct response copywriter. I can dig into, research industries, and create ideal customer personas across vast industries because the principles of engaging emotionally with another human is not industry based.
But if you press me hard, I do prefer working with ideal customers that are engaged in some sort of cause.
Renewable energy, eco-awareness, and doing good with sustainable business models is a huge part of our my philosophy. I would like my partners to possess similar, Earth-friendly beliefs. If possible.
I will certainly get involved in other business models, industries, or opportunities if there is mutual value, interest, passion, and ways that I can truly move the needle.
I’m looking to work with my ideal customers who see things a little differently. It’s my goal to exploit the resources I can provide to the max …so partnering with companies that trust me to professionally craft content and help to execute marketing strategies that you cannot or do not want carry out yourself is essential.
Additionally, I feel that clean technology will end up saving your organization money over the long term, giving you more money to grow and give my marketing activities more exposure. I spare no effort in seeing you reach the top of your respective markets. When they succeed, we succeed!
I really like the idea of win, win, win, win. I’d love to hear from you.
About Daniel Stouffer
Direct Response Copywriter, Content Marketer, and Digital Marketing Mechanic – Owner of Kaperider.com.
Over the years, I’ve written copy, created online training, and drove digital marketing strategies under a number of brands. Some my own. Many of my ideal customers.
I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day.
You review my full resume on LinkedIn.
I specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals through the effective use of content, in the many formats it may take.
I craft persuasive copy & online courses that leverage Interactive Marketing as a Profit Center.
Contact me to Schedule Your Free Discovery Session – Today!