• Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Kaperider.com | Copywriter, Content Creator, and Digital Marketing Services

Daniel Stouffer writes content, direct response copy, and other Internet marketing materials.

  • About
    • Ideal Customers
  • Writing Services
    • Personas
    • Copywriting
    • Email Series
    • Blog Posts
    • Case Studies
    • Website Copy
  • Project Samples
    • Sales Letters
    • Blog Posts
    • Email Copy
    • Case Studies
    • Whitepapers
    • Website Copy
  • Blog
    • Digital Marketing as Your Profit Center
  • Contact
    • (650) 605-3180
  • Emails
  • Sales Letters
  • Case Studies
  • Whitepapers
  • Website Copy
  • All Samples

Write Ebooks to Power Your Content Marketing Campaigns

March 6, 2018 By Daniel Stouffer

Stop piling on tons of overhead producing ebooks for B2B purposes in ebooks marketing before even coming to market!Profit Center Marketing from Kaperider.com

Why go thousands of dollars into debt when ebooks marketing can generate leads and positive ROIs for a fraction of the cost? Why plummet yourself into catastrophic circumstances when ebooks marketing can be a way of generating in profit center marketing?

Ebooks can quite easily become profit center marketing tools that create revenue streams both directly and indirectly as profit centers and that can be derived in ebooks marketing.

Ebooks marketing as a technology is still evolving and emerging, but right now the possibilities are near endless. There are so many different platforms and ebooks move on literally all of them which makes ebooks marketing highly rated in profit center marketing.

The whole “gold rush” of self-publishing is pretty much over though, at least until the next new ebook-driven innovation makes its entrance. These days B2B ebooks should be free and used to strengthen brands, expand audiences, educate prospects, and reinforce sales funnels.

Ebooks Powering Your Marketing Campaigns

Profit Center Marketing from Kaperider.com

  1. Right now it’s best to stick with hyper-links to videos. Implanting videos into ebooks is definitely coming, but not quite there yet. However, the conversion rates are pretty high when video links are added to resource sections at the end.
  2. Readers that make it to the conclusion are probably going to convert over to the company blog, especially when the ebook is an informational product rather than a purely commercial one.
  3. B2B Profit Center Ebooks should be thought of as hubs of information. Increasingly they need to be interactive, providing readers with plenty of ways to act. This could be anything from including worksheets and to-do’s, or questionnaires and external links to travel around sales funnels.

Ideal Formatting for B2B Marketing Ebooks

This isn’t fiction, but nothing sells like a story, parable or engaging metaphor. Most effective non-fiction ebooks start with a story that easily transitions to the first chapter while making a declarative point. Here are a few other essential tips to keep in mind in ebooks marketing:

  • It’s all about personality. The moment things start to sound dry, scripted, or like advertising most people’s mind shut down. Then they stop reading word for word and begin scanning, searching for engagement.
  • If they don’t find it they soon wander off. Therefore, it is important to release contents appealing and attracting to the public personality.
  • Shoot for professional packaging with a completely persuasive but conversational tone.

Be honest, transparent, straightforward, upfront, and get to the damn point with no lingering!

Each and every section should clearly state its directive and then get to the solution as quickly as possible without too much fluff or filler.

Don’t worry so much about word length. Concentrate on value instead. Remember, this isn’t fiction here. What if you had access to a good writer who could transform that 25k ebook that isn’t moving or performing into 4,000 words of power-packed content?

Again, don’t try and stuff a bunch of marketing crap into the first 20% of the ebook hoping to nab “free preview” browsers. In ebooks marketing, higher conversion rates go to the ebooks that get right into the action within the first couple pages.

Minimize the amount of scrolling between the cover image page and the first sentence that leads to the point.

Of course this is only the proverbial tip of the disappearing ice berg here, but the big idea is that ebooks are amazing profit center marketing tools.

If you want to learn more about how to make eBooks work in your marketing, please contact me.

Filed Under: Profit Center Marketing Tagged With: Daniel Stouffer, Profit Center Marketing

About Daniel Stouffer

Copywriter, Content Marketer, and Online Course Creator.

I’m Daniel Stouffer. Owner of Kaperider.com.

Over the years, I’ve written copy, created online training, and drove digital marketing strategies under a number of brands. Some my own. Many of my clients.

I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day.

You review my full resume on LinkedIn.

https://www.linkedin.com/in/danielstouffer/

I’m specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals through the effective use of content, in the many formats it may take. I craft persuasive copy & online courses that leverage Profit Center Marketing strategies.

Primary Sidebar

call to action sidebar

RECENT POSTS

  • Why Hire a Copywriter?
  • Marketing Automation: Drivers for Lead Generation Efficiency
  • Captivate, Educate, and Attract Your Ideal Prospect via Inbound Marketing
  • How to Pull Prospects, Engage Leads, and Convert Customers with Demand Generation
  • Marketing Copywriters Showcase Brand Credibility
  • Agile Project Management in the Golden Age of Virtual Teams and Shrinking Budgets
  • 5 Areas Ripe for Outsourced Technology Tasks as a Small Business Owner

Categories

  • Agile Development (4)
  • Artificial Intelligence (2)
  • Chatbots (3)
  • Content Marketing (27)
  • Copywriting (35)
  • Email Marketing (10)
  • Inbound Marketing (37)
  • Marketing Automation (8)
  • Online Course Creation (2)
  • Product Management (3)
  • Profit Center Marketing (10)
  • Project Management (6)
  • User Experience (1)
  • Website Development (11)

SEARCH

Footer

Upcoming Events

Marketing Automation: Drivers for Lead Generation Efficiency

At the core of content marketing, lead nurturing, and generating demand online is an intelligently designed layer of automation. There are too many tiny menial tasks involved for any sane human being to worry about on an hourly/daily basis.

Instead, …

Follow Me

  • Twitter
  • Facebook
  • LinkedIn
  • Google +
Copyright © 2006 - 2023 Kaperider.com | Privacy Statement & Terms of Use