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Daniel Stouffer writes content, direct response copy, and other Internet marketing materials.

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3 Critical Reasons Email Marketing Automation Drives Revenue Growth

May 26, 2019 By Daniel Stouffer

– Email Marketing Automation –

Are you focused on email marketing and looking for ways to optimize your efforts?

If yes, then you have landed yourself in the correct place! Through email marketing automation, you can reap better benefits with lesser efforts. Read below to find out how to optimize your efforts.

Email marketing automation services from Kaperider.com
Email marketing automation services from Kaperider.com

What is automation all about?   

Email marketing is a communication technique used traditionally that has evolved to become automated email marketing. The automation of email marketing has resulted in higher clicks and more revenue for the company. How you ask? Email marketing combines the usefulness of targeted marketing, content marketing, and copywriting services.

How is automation different from just sending a regular email?

Email marketing automation simply does not mean sending the same email to a bunch of clients, unlike newsletters and one-off campaigns. The emails sent are structured carefully using copywriting services to match the customer profile in order to include relevant information.

This will make your customers feel valued and convince them their concerns are being addressed. The content is personalized unleashing the potential of copywriting services and the emails are delivered on a timely manner, which will prompt your client to take action.

Email marketing automation services from Kaperider.com
Email marketing automation services from Kaperider.com

How you can get the best results from your emails.

By exercising email marketing automation and copywriting services, you can unlock new potentials for your business. One tactic you can employ is using segmented mailing lists.

By segmenting your email contacts based on existing customer data, you can initiate better customer engagement and enhance customer relationship management.

Another way to utilize email is by collecting and analyzing click-thru data. By studying the trends in responses and conversations, marketers can understand who the top tier customers are and whom to invest upon.

This will boost customer satisfaction and limit the number of bounce rates and unsubscribes. It will also create an effective medium of communication that customers tend to prefer.

3 critical reasons why automation benefits your company?

There are several ways in which you can benefit by using email effectively.

  1. First, it increases efficiency by automating repetitive CRM tasks. Email marketing automation can track and generate customer data by default, which is used to further improve the process.
  2. Secondly, email marketing automation has the potential to bring in favorable customer responses and thus a higher rate of transaction, which will eventually bring in more sales and revenue.
  3. Third, email marketing automation has the option for customization. You can synchronize promotional or follow-up emails as per individual customer buying cycles or patterns. It’s great for building a good customer relationship and establishing a favorable brand image for the company.

Conclusion

With email marketing automation combined with copywriting services, you can attain a multitude of services that will benefit your business in the long run. To know more regarding this, contact Kaperider.

Filed Under: Email Marketing, Copywriting, Project Management Tagged With: Daniel Stouffer, Marketing Automation, Project Management

About Daniel Stouffer

Copywriter, Content Marketer, and Online Course Creator.

I’m Daniel Stouffer. Owner of Kaperider.com.

Over the years, I’ve written copy, created online training, and drove digital marketing strategies under a number of brands. Some my own. Many of my clients.

I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day.

You review my full resume on LinkedIn.

https://www.linkedin.com/in/danielstouffer/

I’m specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals through the effective use of content, in the many formats it may take. I craft persuasive copy & online courses that leverage Profit Center Marketing strategies.

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