Event Marketing Gets You Right In front of Your Prospects

 

Speed Up Revenue Growth with Event Marketing?

Event marketing is any use of display or corporate sponsorship to spread the word about a company and directly convince customers to give their product or service a chance.

We see examples of event marketing every day, such as information booths at conventions, sponsorships at sporting events, and in-store demonstrations at large supermarkets or department stores.

What better way to get the word out than to put yourself face to face with your customers online through many different forms of media simultaneously?

The idea is to directly engage people, get them involved with the product, and then get them excited about the company. Ideally, the people you meet through event marketing will tell their friends creating a snowball effect of exposure and customer conversion.

For example, let’s say you’re about to unveil an exciting new product that will put your company finally on the map. You can’t wait to start counting your millions, but first, you have to promote your product.

The Difficulty of Verbal Communication in an Online World

Sure, you know you’ve got a winner; you can feel it in your bones. But how do you convince the public if they can’t physically try the product?

Soon, you’re stuck in a game of praying that people will take your word for it and heavily discounting your product in the hopes to get them to give the product a shot. You believe they’ll instantly be converted into die-hard fans, if they but try it, but you can’t go broke offering discounts either!

Why Event Marketing Works

Event marketing lets you win on every conceivable level.

• People get the chance to experience your product in person, which also provides a rare opportunity of honest and unsolicited feedback.
• If you offer a discount on your product, you do so with an added level of personal touch that will go far beyond revenue.
• You’ll have the opportunity to get potential customers to follow you on social media sites, promote your blog, and create invaluable buzz.
• Best of all, you’ll get to meet your customers, understand the issues they face in their daily lives, and learn how to tailor your message to best suit their needs/desires/habits.

Inbound Marketing and Live Event Benefits

Using Inbound Marketing Service for event management is beneficial in ways far beyond the obvious. Subcontracting this aspect of your business means you don’t have to worry about choosing the wrong venue or the wrong audience.

We take care of all of the arrangements, which include scouting ahead to find the perfect platform for your company. Furthermore, you’ll save a ton of time in administration and coordination freeing up your schedule to grow your business in other ways.

Don’t Stay Behind, Move Forward!

Event marketing is a great solution. Even if you don’t have a technically new product, you can still benefit tremendously from being seen by a much wider and more extensive audience. Contact our team of specialists immediately if you’d like more information about how event marketing will elevate your business.