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Daniel Stouffer writes content, direct response copy, and other Internet marketing materials.

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Facebook Cover Images Help With Your Brand Impressions

November 7, 2015 By Daniel Stouffer

Facebook Covers from Kaperider.com

Getting Your Facebook Cover Images Right

Facebook cover images are large banners that appear at the top of your profile and business pages. These images serve as an introduction to your page, helping to create a first impression for visitors and encourage them to explore your page further.

Cover images should be designed strategically in order to capture people’s attention and make an impact. Also, engaging cover images can help you establish brand identity by showcasing what type of content you offer, as well as help you create a consistent look across all of your social media platforms.

Good Facebook cover images can make or break the success of your Facebook page – so take advantage of this feature and craft captivating visuals that will draw in potential customers!

Facebook Cover Images Represent You

Great Facebook covers are about critical first impressions.

The hard days of using Facebook for inbound marketing purposes are long gone. It’s time now like never before to unleash your inner social networking personality to connect your own tribe among the Facebook following.

You already know inbound marketing through social media channels is the perfect way to capture fresh leads, thrive, and grow an online brand. This incredible platform allows businesses to dramatically boost web presence, brand awareness, and revenues without investing much if anything.

With that said, it can be more challenging than it seems, simply because of the sheer amounts of users out there competing for attention. Cute cats and muddy ducklings seem to rule the day on Facebook. So, how is a B2B technology company to compete?

Good Facebook Image Covers vs Bad

Facebook Covers from Kaperider.com

If you’re seriously embarking on the Facebook marketing trail, a good place to start learning is the cover art. Most recommend adding high quality, high resolution Facebook cover images integrated with links to webinars, offers, coupons, and e-books you want to gain exposure for.

  • The first thing people should notice is a distinct call-to-action. This is where most succeed or fail.
  • The second flaw is either “selling too much” or not inserting other elements of social proof or credibility to your profile. You need others to say nice things about you.

At the end of the day it’s about conversions and business development if you are on Facebook as a business entity. Effective conversion rates lead to business profits only when the social rules of engagement are followed.

In reality, a successful campaign or the efforts to “friend” the right connector on Facebook could literally reach millions of people without much if any real marketing costs.

Your Brand is the Facebook Image Cover

Facebook doesn’t ban marketers who intend to turn visitors into potential customers. But, you must be energetic, sincere, visually appealing, and interesting to success.

Use newsfeed comments, memes, and all else to draw in customers from Facebook but do so without a spammy attitude. Facebook covers work wonders for coming off genuine.

The more circulation the more promotion your business receives. To drive real-time brand engagement through Facebook, it’s worthwhile to bring together intriguing, mesmerizing, and creative covers.

Outsource Your Facebook Content Creation

If you’re looking for a copywriter to help set up your Facebook profile, look no further!

Our team of experienced copywriters can craft engaging content that is optimized for search engines and help you set up your Facebook cover with ease.

With our assistance, you can be sure that your Facebook profile will be running in no time and ready to turn visitors into customers.

Get in touch with us today and see the difference that we can make for your business!

Filed Under: Inbound Marketing Tagged With: Daniel Stouffer, Inbound Marketing

About Daniel Stouffer

Copywriter, Content Marketer, and Online Course Creator.

I’m Daniel Stouffer. Owner of Kaperider.com.

Over the years, I’ve written copy, created online training, and drove digital marketing strategies under a number of brands. Some my own. Many of my clients.

I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day.

You review my full resume on LinkedIn.

https://www.linkedin.com/in/danielstouffer/

I’m specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals through the effective use of content, in the many formats it may take. I craft persuasive copy & online courses that leverage Profit Center Marketing strategies.

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