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Daniel Stouffer writes content, direct response copy, and other Internet marketing materials.

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Information Products – Adding Value to Your Customer’s Journey

February 5, 2020 By Daniel Stouffer

Information Products from Kaperider.com

Information products: In essence they contain valuable information for current/potential customers. In this case, the products aren’t physical goods but intellectual properties like e-books, webinars, or audio recordings.

Similar to content marketing, the idea is that you’re giving something of value to the potential customer with the hope that the customer will want more information, thereby converting the recipient into a future client.

You’re about to launch your online business and extremely excited about the future earnings potential of your new venture. But, you want that something extra to help spread the word and keep cash flow on the positive side. There is nothing more effective than high quality information/training products to strengthen brand awareness.

Getting Started With Information Marketing

Most entrepreneurs think they’re experts. However, it’s hard to convince customers of this fact, particularly when just getting off the ground. Top notch information products show potential customers you know your stuff – they elevate credibility and showcase services.

Information Products from Kaperider.com

  • You’ll have a self-authored piece that you can point to as evidence of your expertise. It’s a fine way to get started with clients who are coming across your business for the first time.
  • Second, you can open up new revenue streams if you opt for selling your information products. Even if you don’t, there’s always the potential that your marketing efforts can go viral giving you plenty of exposure without much effort on your part.
  • Additionally, ad-supported information products such as a company blog can provide you with residual income for years.

What are the benefits of Information Marketing?

These specialized products are just one part of an overall marketing campaign. But, what does it matter if you don’t have the time to sit around writing ebooks, press releases, social media posts, or blog articles?

That’s where we come in.

Inbound Marketing Service will create astounding and effective information products on your behalf, slap your name on them, and then watch you reap the benefits. You’d don’t have to slave away on ebook writing, formatting, or worry about getting the perfect cover image – we’ll take care of everything.

This way, you can spend your time growing your actual business while we focus on the advertising.

Take Your Next Step Carefully

Quality information products rarely hurt a company but can do so much for the credibility and profitability of a business it’s ridiculous. Contact us right away and check out how information products will boost your ROI!

Filed Under: Inbound Marketing Tagged With: Daniel Stouffer, Inbound Marketing

About Daniel Stouffer

Copywriter, Content Marketer, and Online Course Creator.

I’m Daniel Stouffer. Owner of Kaperider.com.

Over the years, I’ve written copy, created online training, and drove digital marketing strategies under a number of brands. Some my own. Many of my clients.

I am a professional copywriter trained by American Writers & Artists Inc (AWAI), DigitalMarketing.com, and Copyblogger.com. I have a growing list of certifications. My desire to consume everything these organizations produce continues every day.

You review my full resume on LinkedIn.

https://www.linkedin.com/in/danielstouffer/

I’m specialize in helping up-and-coming businesses consistently and predictably meet their marketing objectives and sales goals through the effective use of content, in the many formats it may take. I craft persuasive copy & online courses that leverage Profit Center Marketing strategies.

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