Are you a small business owner looking for an effective way to market your products and services?
Let me tell you, being in the same shoes as you—while running a successful small business—I know that it’s incredibly challenging to get noticed by potential customers without relying on outdated methods. That’s why I want to introduce you to the power of internet marketing.
It might seem like a daunting endeavor at first, but trust me when I say it can be done successfully! With research, planning, and some savvy tactics, I’ll show precisely how powerful internet marketing can be for even the smallest businesses — no matter what industry or market you’re in.
The following blog post mentions a few tips and other suggestions about internet marketing for small business. These are what I call the Rule of Three as it relates to the effectiveness of interactive marketing.
There are three primary things that you have to have in place to drive your marketing campaigns for your small business.
Know Your Ideal Customer Personas
Obviously, the better you are going to be at structuring your product or your service to meet those, but you also need that same kind of information to be able to do effective internet marketing for small business. Know thy customer and profile thy customer so you know exactly who they are.
No matter really the size of your organization – the bigger you are and probably the little bit more established or big or more complicated this may get – but the rule of three is a simple thing. You need three things to succeed.
1 – You Need a Website to Capture Leads
You need a website, a website that communicates:
This is the way to actually capture leads who are interested in your product like a lead capture form where they enter their name and address and things like that. You know prominent phone numbers that they know how to reach you and your address – it’s your website.
2 – You Need a Blog to Generate Conversation
The other key you are going to have is a blog or some way to communicate into the market place.
- Who you are?
- Why you are there?
- What value you have?
Really, blog is a platform for you to become a publisher to publish unique information about your products or services.
3 – You MUST Have Understanding of Your Customer
The third thing that you really need to be an effective small business marketer is to understand your customer needs and that is where it all starts from.
Understanding your customer needs will fall into and allow you to use the various technologies and tools out there to be effective at small business marketing.
I would like to share one final thing…
The last thing I’ll leave you is…the days of past where you could just do a minimal amount of maybe phonebook advertising or such things are really gone. You need a bit more of a sophisticated process and a more integrated approach to reach your customers.
Internet marketing for small business is still effective with a little investment of sweat equity. The overall programs do NOT have to be allocated a huge budget. You will need to invest some money in your marketing efforts but you don’t have to spend a lot.
The biggest consideration you need for inbound marketing programs is consistency. You have to approach your content development, community development, and market education with a long view in place.
Kick-Starting Your Internet Marketing
Internet marketing for small business is not a one size fits all solution but with the right strategy and guidance, you can go a long way to establishing your company as an authoritative figure in digital outreach and engagement.
Starting with a focus on the Rule of Three including direct response copywriting, effective content generation, and crafting compelling call-to-actions will lead to results that any team would be proud of.
As you begin this journey, do not forget to look at industry trends for creative suggestions for taking your efforts to the next level!
Now that you have these tips and tricks under your belt, it’s time to get creative. Unleash the power of creative spirit in the form of internet marketing so that you can keep up with what’s hot today and stay ahead in the competitive world of small business owners.
You just might be surprised at how quickly success can come when combining digital strategy with old-fashioned hard work!
Don’t miss out on taking advantage of digital opportunities — Schedule a Discovery Call now so we can start creating solutions tailored specifically for your business’ needs.
Let’s make it happen!