High Touch Marketing Systems – The Repeatable Path to Raving Customers
[ Draft version; revisions in process ] At its core, a marketing system is based on the idea that everything works together towards a collective goal – less costs, more revenue, repeatable processes, more leads, …happier customers.
The separate arms of your marketing strategy aren’t independent appendages that flail about uncontrollably hoping to catch the attention of a passing prospect. They need to move in concert with each other, in an integrated system, with a common objective.
Getting to the Essence of a Marketing System
Individually, no one marketing arm can carry your company’s revenue objectives alone. But, when combined with the other initiatives, you’ll reach your customers more effectively. You’ll give them more of what they want.
…More educational content that draws them into your sales funnel. And in turn, it gives you the opportunity to offer valuable content that will educate them towards being a loyal customer and ongoing repeat business.
Your company is about to have a big sale.
It’s time to turn on the promotional materials, right?
Nope! Unfortunately, if you’re in this boat, you’ve taken the wrong approach somewhere along the line. Old school tactics just do not work anymore. Sure, a shirt, pen, or coffee cup at a tradeshow is pretty cool. And pretty expensive!
Today’s socially-connected prospects have issues! Their challenges, needs, and wants are in need of some solving right away quick. They want to be educated.
Without true marketing systems in place to gauge, govern, and grant you access to educated prospects, you’ll never quite reach your true potential.
Dangers of Ad Hoc Marketing Strategies and Programs
Many companies resort to marketing only when they have something to sell — they want to establish regular relationships with their customers, but they just aren’t sure how to maintain consistent contact.
The result is mixed messages, inconsistent communication, and an overall sense of distance in their marketing. Why? Most companies don’t understand their audiences. Basic stuff like what their needs, hopes, and fears are.
As a result, they force round pegs into square holes and don’t get the desired returns on their marketing efforts.
- Ad hoc, shot gun approaches waste huge sums of money, time, and effort!
The Viable Solutions Live within Marketing Systems
With entrenched and fully integrated marketing systems, you can avoid many of the scattered problems that plague so many companies. You’ll have a concrete, repeatable, and measurable way of interesting suspects, generating leads, and closing customers.
And, you’ll know how to best communicate with them up and down the entire sales funnel.
Instead of focusing your marketing efforts around one point in time, like big events for example, you’ll start generating interest at various stages in your sales cycle. Even in periods of regular business, lows, or exciting revenue highs, you’ll learn to drive consistent new business with the discipline of a proven marketing system.
Exploring Your Marketing System Benefits
The main benefit of having reliable marketing services is that you’ll turn your marketing ideas and dreams into a repeatable process; into a machine that continuously spits out revenue!
You’ll enjoy peace of mind knowing that a marketing machine is at your fingertips, one that keeps customers informed and coming back regularly.
This frees you up to focus more on the core competencies of your business. Furthermore, it gives you extra time to devote to that next big idea, the one that keeps you ahead of the competition and away from time-sucking marketing tasks.
Outsourcing Inbound Marketing Set Up, Operation, and Optimization
Koperider.com has a long history of helping companies leverage their marketing systems in efficient ways. Don’t waste time and money on old schemes and tactics that don’t work. Contact us today and let us take care of your marketing systems for you with contemporary style and efficiency, all-out waste reduction, and mountainous ROI.