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Kaperider.com | Copywriter, Content Creator, and Digital Marketing Services

Daniel Stouffer writes content, direct response copy, and other Internet marketing materials.

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Kaperider Blog

The Kaperider Blog includes various articles and blog posts that cover copywriting, email automation, content marketing, product development, and various digital marketing techniques. It’s my pleasure to freely share my inside secrets and battle tested strategies. Check back frequently to stay in step with the ever-changing content, digital, and copywriting strategies. Contact me if you’re looking to build out your blog.

Outbound vs Inbound Marketing – What’s the Difference?

October 7, 2020 By Daniel Stouffer

Outbound vs Inbound Marketing from Kaperider.com

Outbound vs Inbound Marketing from Kaperider.com

It’s the age-old question that small business owners continuously struggle with – which marketing strategy should I use to reach my customers?

Outbound vs inbound marketing, we hear these buzzwords thrown around with no real explanation of what they …

Filed Under: Inbound Marketing, Content Marketing, Profit Center Marketing Tagged With: Daniel Stouffer, Inbound Marketing

Why Do You Need These 4 Email Marketing Services Anyway?

October 1, 2020 By Daniel Stouffer Leave a Comment

— Making Email Services Work in Your Business —

Email Marketing Services…

Man, I remember the time I landed on this web page and found this cover of a book. I think it was and smacked out in the middle …

Filed Under: Email Marketing, Inbound Marketing Tagged With: Daniel Stouffer, Email Marketing, Inbound Marketing

5 Steps to Creating Perfect B2B Ebooks

September 29, 2020 By Daniel Stouffer

B2B Ebooks from Kaperider.com

Step 1: Mind-Meld End Users

If an ebook is not written entirely with the end-user in mind then it’s quite literally a waste of time and effort. B2B ebooks with astounding conversion rates are typically constructed around rather detailed “end-user” …

Filed Under: Content Marketing, Copywriting Tagged With: Content Marketing, Copywriting, Daniel Stouffer

Website Development is Demands More than Pretty Pictures, Words, & Back Links…

September 7, 2020 By Daniel Stouffer Leave a Comment

Perception is an important reality online. Pretty pictures and the first impression you make on a customer who visits your website will influence behavior.

  • Do you want to drive prospects away ‘cause their just lost?
  • Entice them to click through
…

Filed Under: Website Development, Inbound Marketing Tagged With: Daniel Stouffer, Inbound Marketing, Website Development

How to Successful with Your Content Marketing Services

August 29, 2020 By Daniel Stouffer

The Voice – How to Succeed with Your Content Marketing Services

Content Marketing Services from Kaperider.com

When organizations offer content marketing services to entrepreneurs and small business owners they seek to wear many different hats at the same time. The content itself needs to be …

Filed Under: Content Marketing, Copywriting Tagged With: Content Marketing, Copywriting, Daniel Stouffer

Membership Websites Educate, Educate, Education, and Offer the Up-Sell

August 15, 2020 By Daniel Stouffer

How to make a website from Kaperider.com

Membership Sites from Kaperider.comWebsites that offer members a chance to sign up to join “The Community” or Tribe are often called Membership Sites. Paying membership to exclusive content should be an option for any visitor seeking entry to your website.

But it’s entirely …

Filed Under: Inbound Marketing, Website Development Tagged With: Daniel Stouffer, Inbound Marketing, Website Development

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Marketing Automation: Drivers for Lead Generation Efficiency

At the core of content marketing, lead nurturing, and generating demand online is an intelligently designed layer of automation. There are too many tiny menial tasks involved for any sane human being to worry about on an hourly/daily basis.

Instead, …

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