The Kaperider Blog includes various articles and blog posts that cover copywriting, email automation, content marketing, product development, and various digital marketing techniques. It’s my pleasure to freely share my inside secrets and battle tested strategies. Check back frequently to stay in step with the ever-changing content, digital, and copywriting strategies. Contact me if you’re looking to build out your blog.
Outbound vs Inbound Marketing – What’s the Difference?
It’s the age-old question that small business owners continuously struggle with – which marketing strategy should I use to reach my customers?
Outbound vs inbound marketing, we hear these buzzwords thrown around with no real explanation of what they …
Why Do You Need These 4 Email Marketing Services Anyway?
— Making Email Services Work in Your Business —
Email Marketing Services…
Man, I remember the time I landed on this web page and found this cover of a book. I think it was and smacked out in the middle …
5 Steps to Creating Perfect B2B Ebooks
Step 1: Mind-Meld End Users
If an ebook is not written entirely with the end-user in mind then it’s quite literally a waste of time and effort. B2B ebooks with astounding conversion rates are typically constructed around rather detailed “end-user” …
Website Development is Demands More than Pretty Pictures, Words, & Back Links…
Perception is an important reality online. Pretty pictures and the first impression you make on a customer who visits your website will influence behavior.
- Do you want to drive prospects away ‘cause their just lost?
- Entice them to click through
How to Successful with Your Content Marketing Services
The Voice – How to Succeed with Your Content Marketing Services
When organizations offer content marketing services to entrepreneurs and small business owners they seek to wear many different hats at the same time. The content itself needs to be …
Membership Websites Educate, Educate, Education, and Offer the Up-Sell
Websites that offer members a chance to sign up to join “The Community” or Tribe are often called Membership Sites. Paying membership to exclusive content should be an option for any visitor seeking entry to your website.
But it’s entirely …