Websites that offer members a chance to sign up to join “The Community” or Tribe are often called Membership Sites. Paying membership to exclusive content should be an option for any visitor seeking entry to your website.
But it’s entirely possible to make it a requirement for anyone who wants to view the juiciest, highly educational content you have. The great content you produce doesn’t have to be given away. There is often a greater sense of value when you set a price on premium content.
Either way, the nature of membership sites creates a two-way exchange. You provide the customer exclusive information, such as educational content or multi-media materials.
In return, customers provide you with browsing, purchasing, demographic data; exposure, brand recognition, and most importantly the opportunity for you to use teaching create likability, trust, and authority with your highly qualified prospects.
- Do you want your website to feel like a community as opposed to a place for people to merely come and go?
- Would you prefer that customers have an opportunity to be a part of your organization?
If so, the kick in the membership sites benefit! However, it’s not all peaches and cream.
The Dilemma Facing Most “Static” Websites
Companies behind most websites want to know everything about their customers or visitors as they can. The problem is that there’s no way to reach out to these customers once they leave.
- You may be able to track how many people visit your site from every state in the country but can you follow up with them?
- Can you tell how many people in various age groups visited a certain portion of your site?
This is the problem that many companies face when analyzing their web metrics.
A Highly Effective Solution is a Membership Site
When you create membership sites, you’re opening the door to endless amounts of data about your customers, their habits, and having direct face time with them in videos, webinars, and other exclusive content to build their trust.
You’re also helping those customers to take ownership of your site, enabling them to feel like they’re the part of what you’re teaching. You can encourage them to share the pride they take in being a member and/or to contribute original content that helps support the other members.
The only thing you have to do is give these people a reason to sign up and they may end up taking over the whole community!
That’s where we come in…
What You Get With Inbound Marketing Services
Creating membership sites does much more than providing a large data dump and fostering a sense of community among your customers. It brings a lot of users together towards achieving common goals. It also erases the major headaches involved in doing your own research and trying to understand your customer’s point of view.
By creating membership sites through Inbound Marketing Service, you’ll effectively outsource that part of your operation to us. It will leave you plenty of time to create the type of content you need to keep them interested and coming back for more.
It’s Time to Take Action
Every day you go without getting to know your customers is a day you can’t spend servicing their true needs. Contact out team, together we’ll get to know your customers, and then we’ll create a membership site (empire building) and watch your grin stretch ear to ear.
