Product growth strategies get a real boost when the right digital technology are applied for the right reasons in the right places across your business. Without adopting new digital solutions, small and medium-sized companies struggle to keep up with an evolving business landscape. Don’t let that happen to your company!
Many business owners are nervous about incorporating new digital technologies into their operations because, after all, you have to learn how to use the tech and change your processes. But when you use the right tools and methodologies and get everyone on board with the improvements, you’ll realize it was well worth the time and energy you invested.
And if you approach the changes with a digital product growth strategy, it doesn’t have to be a painful transition. Kaperider has provided some simple advice for using technology to spur business growth!
Ramp Up Business Process Management (BPM)
Adopting business process management (BPM) is a great place to start. BPM is the discipline of optimizing organizational processes by automating menial tasks and streamlining workflows. This practice is critical to facilitating digital transformation among your team.
It’s common for some employees to resist technological changes. Change of any kind can be difficult, and when team members are used to doing things a certain way, stepping out of their comfort zone may not be on their bucket list!
However, when your team starts to see how many mundane responsibilities are spoken for under BPM automation, they’ll be more likely to buy into digital transformation. After all, they’ll be free to focus more of their time and energy on work that makes them feel more valuable and fulfilled!
Create Marketing Infographics to Boost Product Growth Strategies
Another way to encourage your employees to get on board with new technology is to create quick guides that demonstrate how the new internal processes improve operational efficiency and overall productivity.
By making infographics, you can clearly explain processes to your team members. Being able to visualize the changes will help them absorb the information faster. Find an infographic template online that you can customize with your company’s name, logo, colors, and other design elements.
Streamline Customer Relationship Management (CRM)
You can also use digital tools to streamline your accounting and customer relationship management (CRM) processes. Many cloud-based accounting software solutions are available to help small and medium-sized companies keep a tighter grip on their finances and help grow their product growth strategies. Many tools even include invoicing, tax preparation, and inventory management features.
CRM is critical for any company because it dictates customer experience. And any business owner can attest to the fact that customers are the lifeblood of a company. Research the market for CRM software that can help you reach more of your target audience on a deeper level and improve the customer experience as a whole.
Integrate Voice Over Internet Protocol (VoIP)
Technology can do wonders for improving your company’s internal and external communication. Voice over Internet Protocol (VoIP) can make your communication more efficient, productive, and successful. It’s a cloud-based solution that serves as a phone system for the entire organization, and it’s fully digital.
Find a VoIP provider that provides affordable national and international calls, full mobile optimization, and plenty of helpful features (e.g., video conferencing, virtual assistance, scheduling, etc.). Managing distributed teams is easy when you integrate VoIP, and it will benefit all aspects of your company — from sales to HR to PR.
Grow Your Social Media Presence Aligned with Product Growth Strategies
Finally, your organization must embrace digital marketing if you hope to facilitate long-term digital product growth and success. And that means you need to be active on social media. If no one on your team has experience with social media management, you might consider hiring a professional to regularly post high-impact content that gradually grows your online presence. While you’re at it, you may benefit from hiring a copywriter to make sure your website showcases high-quality content!
Business and Digital Product Growth Requires Incorporating Technology
All businesses want to grow, whether it’s becoming the world’s largest corporation or adding a new product to its catalog. And the best way to expand your reach and build your customer base is to use BPM, CRM, and similar technologies to boost efficiency and productivity across your processes and teams.
Remember the tips above as you embrace digital transformation, and brace yourself for some serious digital product growth! Would you like to read more helpful content or learn about my copywriting services? Contact Kaperider.com today!
Contributing Author – Eleanor Wyatt. Checkout more of her writing and related services at www.remoteworkwellness.net.