We all know that social media monitoring is the most immediate and modern way to communicate with current and potential customers. But so many are timid, doing it incorrectly, or are just not sure where to really get engaged.
What is Social Media Monitoring?
If it’s that popular, then why do so many companies integrate social media in the wrong way? Professional social media monitoring isn’t just a good idea; it’s basically the only way to maximize returns from social media in general.
How Does Social Media Monitoring Directly Influence Business?
Social integration, which is nothing more than connecting directly with prospects and customers, via the use of inbound marketing has incredibly strong impacts on businesses by:
- Identifying buyer roles through engagement
- Managing brand personality via improved customer service
- Extending real-time influence and company scope
- Establishing and improving relationships with fans
- Shaping and nurturing marketing networks of partners and clients
Basically, social media monitoring eliminates the two most common mistakes companies make with their social media accounts – too much or not enough posting. If you’re in social space, be there, be transparent, and be involved.
With the help of Inbound Marketing Service, you’ll hit the right chord with your social media marketing and provide your followers with the type of content they’re more than willing to like and share.
Plus, by staying in touch with your customers they’ll know that you value their business making them much more likely to help you with exposure for free!
The Problem with Social Media Monitoring
Most companies are smart enough to have a social media presence on sites like Facebook and Twitter but many aren’t sure how to use these resources to their maximum potential.
- Some companies only post when they’re about to have a sale. Customers these days need more personal engagement.
- Some go the other route and fill the feeds of their followers with non-essential information. Once the spam line is crossed, it’s over.
Improper use of social media creates a misrepresentation between a company (which probably doesn’t know what kind of posts its customers like) and customers.
Solving the Social Media Equation
You probably have enough on your plate without worrying whether people like and share your Facebook status updates, tweets, and blog posts. Outsourcing your social media operation is the way to go.
At Inbound Marketing Service, we know every aspect of the process and exactly how it can best help your company.
- We’ll take care of all the grunt work leaving you a bigger customer base to deal with.
- We’ll push the right value to your customers while leaving out the political rants and nonsense posts that can torpedo a company’s social media efforts.
How Will Inbound Marketing Benefit You?
The immediate benefit of outsourcing your social media marketing to Inbound Marketing Service is that it’s one less thing you’ll have to worry about. The bigger benefit, though, is that you’ll get a much larger return than you could ever get individually.
You’ll more than make up for your expense through additional business!
Besides, you can use all the new free time to dream up your company’s next big idea. When you do, you can be sure we’ll be there to promote it on your social media platforms like pros.
Go Social and Connect with IMS
We’d be happy to add you to our list of satisfied clients who have enjoyed measurable growth thanks to social media monitoring. Eliminate the guesswork and contact us to take care of your social media campaigns.
