Why video marketing really matters in today’s world…because it is so darn effective. Well, video marketing is so effective because it’s just there is so much content that you can produce in such a short amount of time. I mean everybody has the story of the cat playing the piano or some viral piece of video that has landed across your desk on YouTube.
Everybody takes a look at it and everybody thinks it funny and all that other stuff but video marketing itself is just very effective in so many different dimensions. This blog post will just outline a few of the different benefits and ways that you can use video marketing in your inbound marketing efforts.
How to Get Started With Video Marketing
Like I had mentioned, with video marketing you can produce a lot of content very quickly. If you’re a subject [inaudible 00:17:49] expert or someone in a small business who has a product to service, [to sell inaudible 0:17:53] and you really understand who your market and your audience are, you can basically put up that flip cam and stand in front of that video recorder.
Understand Your Audience before Stretching a Video
In a span of three to five minutes, you can produce a pretty good volume of content, which can be used in various different ways. Usually, a video on YouTube is a minute, minute and half. Any time over three minutes, you start to really stretch it for the length of what most people will watch on a YouTube video.
Types of Video Marketing Content
There are different kinds of video that you want to do. You want to make it to turn towards more engaging marketing. The content that you produce in a video must be engaging. There is really almost three different ways or three different types of video content.
- Viral Video Content
There is the viral video content that is just playing funny or it is silly or it’s stupid or it is something that you just want to look at and laugh.
- Education Video Content
There is the educational content, which is how to or something related to:
- How do I solve a problem?
- How do I educate someone around the idea of small business marketing?
- How do I educate someone on the benefits and value of inbound marketing services?
There is that kind of how to deliver information to educate audience before turning them into your customers.
- Product-Centric Video Content
The third kind of information that goes into videos is often more like TV commercials. But it is much more product-related where companies are using video to produce not TV ads but information that is more about the products and services. This specific information highlights company providing the value and benefits of a product or solution.
It is not educational but it is product-centric. The big idea with video marketing and using video in your efforts to gain liking and trusting in [inaudible 0:19:36] online is it’s got to be engaging.
Video Marketing Develops Trust between You & Your Audience
What you are doing with all that, especially by putting your face in your file up online so people can see you speak is you’re really becoming a trusted authority. There is no better way to gain the trust of a prospect, you hope will be interested in your product and service than getting up on a video camera or getting up in front of them in a local event and teaching and educating them and having them look at you go wow!.
The More Engaging Video Content, the More Chances To Go Wow
This guy really knows what they are talking about because you are teaching them about a topic that is important to them and they find value in that information. Maybe they can go ahead and do some of that stuff themselves or maybe they’ll look at you and go wow!
You are the expert in this area. Why would I ever want to do this myself? Maybe I should just ask you to help me with my inbound marketing services or maybe I should ask you to help with my video marketing strategies or products.
How to Get Effective Video Marketing Done?
Really another big thing about video marketing is in today’s world, it’s just how it’s done. It is how marketing is actually effective and the statistics are quite staggering at the number of hours of video that are uploaded into YouTube every day.
It is mind bungling how much video content is being produced on any given day. It far outweighs text- and print-based content. Video is so easy.
- Everybody has got a cellphone.
- Everybody has got a flip cam.
- Everybody has got the ability to take video.
A lot of times, the quality of that video is very good given the time to prepare it and everything else. Pulling out a video camera will click to catch an impromptu testimonial or you’ve got a client and you just had coffee with them.
- Grab your video camera and take a little shot of them.
- Give me your quick little case study.
A three to five-minute case study after having a coffee with the client is more than enough to start producing that content that is really going to engage the other prospects. It is enough to have them really appreciate what you are going to do with their services.
Reusing Video Content Is a Big Advantage of Video Marketing
Another big benefit of video marketing is once you’ve captured the video you can use and reuse that content in so many different ways. A simple video, a three minute case study could be transcribed into:
- A Q&A that offers insights to your new prospects who are looking to try to get something done.
- It could be posted up in a training course or something that is online where you are going to educate other prospects that are in your process.
- The same content could be then combined with an e-book, or combined with other pieces of content and turned into something that is more valuable than the original video itself.
Video when created can be used in multiple different ways and bundled into all different kinds of things. And this is a very important concept for video marketing and all of your inbound marketing service in general. When you produce something once, make sure that you have a way to actually use it in multiple ways.
Why Video Marketing Is The Top Way To Reach Audience?
That’s it! The wrap up to this short blog post on video marketing and just a few ways to actually go about doing video marketing and being effective with it. The number one thing about it is video marketing is just being used and being consumed at a staggering rate by just about every demographic on every different service or product category.
A lot of times, it can be just educational or goofy or fun stuff but video in the fact that you can produce how to, an educational content that really reaches your audience. It serves the purpose of bringing them along the awareness path of understanding:
- Who you are?
- What you do?
So that they grow to know, like and trust you and want to do business with your organization. That is the number one thing that video can do and it is very simple and effective to take a short video and get that into your marketing efforts.
Contact us and we will help you with your Video Marketing endeavors.
