Perception is an important reality online. Pretty pictures and the first impression you make on a customer who visits your website will influence behavior.
- Do you want to drive prospects away ‘cause their just lost?
- Entice them to click through and read, learn, or buy more?
- How do you do this?
- Why do you do this?
So much of website development has become a commodity, a thing to be obtained at the lowest possible cost.
This is awful, backwards thinking in many ways.
The cost to physically develop a website has never been more affordable. Website templates come cheap. Great programmers build websites for a handful of dollars.
The actual cost of website development isn’t the point. It is the strategic place where website development fits into overall inbound marketing execution that matters.
Why Website Development Is Important
Do-it-yourself website development can be a cost-effective choice. But, creating a website for your business is one area where you really don’t want to skimp. Professional website developers are well-versed in the best practices:
- What makes a site aesthetically pleasing, easy to navigate, informative, and most importantly conversion-friendly for new sales?
Website developers at Kaperider.com have access to the latest technology, tactics, and trends in interactive marketing.
Combing good development with low cost resourcing and highly effective inbound marketing strategies enables the use of a wide variety of tactics for your company website.
The Problem with DIY Website Development
Many small businesses are so overwhelmed with the nuances of website development that they forget how important a website is to prospects and repeat customers.
In the rush to get the site up and running, some quality may be sacrificed like proper visitor research and planning.
- Often, these are the very qualities that customers need in order to like, trust, and buy products and services online!
While the business owner is happy to be seeing some action, customers see a clunky and uninformative site that projects the company into a negative light.
No matter what else may happen in the future between that customer and your company, the damage is already done. Nothing can erase that negative first impression.
Capture Customers’ Expectations before Throwing a Website on a Server
Why risk customers seeing a sub-par website? You won’t ask your 6 year old son to ride a bike with no handle bars or a flat tire, right?
Great websites start with the right “thinking in place” first. By creating a website strategy that’s aligned with your overall inbound marketing approach AND using a professional website development team, you accomplish far more and save yourself the embarrassment or loss of critical revenue.
You’ll establish yourself as a serious competitor in your field to show customers that you care about the little things. Attention to detail will translate into the belief that you have a similar philosophy about your business giving you an edge.
- Using a website developer will ensure you have a website with the essential qualities necessary to complete in such a highly competitive marketing environment.
Kaperider.com Will Take Your Website Business — Seriously
Creating a website is serious business; it’s not for the faint of heart. Even if you locked yourself in a room for a month and tried to understand all the coding, content needs, and creative design aesthetics, you still wouldn’t come close to the quality of a professional website developer.
When you use Kaperider.com, you’ll have the assurance that your website will be what it needs to be in order to drive revenue. Nothing more and nothing less will be tolerated.
- You’ll get a better product for less money with more free time to boot!
Let Kaperider.com Help Develop Your Website
Don’t be one of those companies with a website that undermines their true core message and value proposition. Contact Us, Inbound Marketing Service today. Let us help you get started with your website development.
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