The Voice – How to Succeed with Your Content Marketing Services
When organizations offer content marketing services to entrepreneurs and small business owners they seek to wear many different hats at the same time. The content itself needs to be molded according to the persona of the entrepreneur or key individuals within the business, but it’s increasingly more important to realize that potential consumers are much more likely to “get” the content and take action of some kind if they can really relate to the voice that’s talking to them.
There are many different ways to get the same message across. The art of the individual providing the content dictates how the end result is likely to be perceived and what action is taken. Nobody wants to read something that is planned and robotic, but people will switch on to a voice that sounds human and to a message that contains some natural color.
The key to Content Marketing
In other words a certain amount of emotion must be injected into the message or it will not seem believable. This does not mean that you should make your next article or blog post read as if it is a script from a soap opera like Melrose Place. It is necessary however to subtly introduce elements that confirm that the writer knows what he or she is talking about and that the content is applicable in a real-world situation.
Not so long ago any element of emotion or human interest would be considered to be taboo within professional marketing materials. There was a time and a place for that kind of thing and it certainly wasn’t in the middle of the corporate message. We do need to be clear however that those times have changed. The Internet itself can be so faceless and difficult to trust that when we go online looking for a product or service solution we are craving an element of human interactivity that helps us to believe what we are reading or viewing.
Copywriting for Content Marketing Services
Value and believability are two important considerations whenever a content piece is generated, be it the written word or some other form of rich media such as video. Relevancy can be underscored by the right choice of words, the right illustration to prove a point and by the correct approach.
Copywriting in the online community has always been a rather specialized service solution and is becoming increasingly more so today. The same fundamentals apply beyond your sales page and throughout your content material. Writing a blog post? Tell the story carefully and with interest and don’t be overly concerned about weaving those keywords in there somehow.
The results of Content Marketing Services
We’re going to see just how important it is to build up a tribe of loyal followers in the online marketing world of tomorrow, rather than focusing all your time and efforts in trying to rise up the ranks in the search engines. If your “stuff” is good others will share it and your reach will grow exponentially. Without color and feeling you’re trying to put across a black and white, monosyllabic message that will virtually fall on deaf ears.
If you wish to learn more about what Content Marketing can do for you, please contact us.