SEC_04 // INSIGHTS
Insights
FEATURED · Oct 21, 2026
Who I Work With: B2B Marketing Leaders at $5M to $50M Companies
I work with B2B marketing and growth leaders at companies between $5M and $50M in revenue. If your team is producing more AI-assisted content than the company ever has and nobody owns the claims, here is what working together looks like.
Read the articleOct 19, 2026
How to Use AI for Copywriting Without Losing the Facts
Most teams use AI backwards. A four-stage process: claims brief first, generative drafting second, machine verification third, human-in-the-loop editing last.
Read the articleOct 16, 2026
Kaperider Launches New Website for "Copy With Receipts" Copywriting Practice
Kaperider announces the launch of its rebuilt website at kaperider.com, the home of its "copy with receipts" copywriting practice. Every deliverable ships with a change log and an independent quality receipt.
Read the articleOct 16, 2026
When AI Writes the First Draft, Who Signs for It?
70% of writers now use AI. 60% do not trust their own AI-assisted work. The people producing the copy cannot vouch for it, and the buyers sense it. Here is what signing means now that a machine writes the first draft.
Read the articleOct 1, 2026
What is mechanic-first copywriting?
When the copy is not the problem, writing more is the most expensive advice in B2B marketing. Mechanic-first copywriting diagnoses the messaging system behind weak results before it produces a single new word.
Read the article