B2B SaaS website copy // Lucidry
Lucidry: B2B SaaS Website
Homepage and product-story copy for a content refinery, built to explain a ten-stage pipeline, plain per-word pricing, and a proof-first promise to six distinct audiences. The product is technical, but the buyers are not, so every section had to answer one question in plain language: what does this do to my content, and how will I know? The page shows a raw draft beside its refined version, marks the facts the system refuses to rewrite, and lets the reader see the work before reading a single claim about it.
Overview
Lucidry is a content refinery that turns raw sources into publish-ready work and proves it with a quality score, a diff, and a cryptographic receipt. The website had to explain something technical without sounding like software.
The homepage opens with a one-line promise ("From source to trusted artifact"), then shows the claim instead of asserting it: a raw agency draft beside its refined version, with protected facts marked so the reader can see what the system refuses to rewrite.
Below that, the ten pipeline stages are laid out in fixed order with input, output, and typical time for each. Pricing is written the way a buyer thinks about it: a clear per-word rate for each tier, and plain guarantees on refunds, overruns, and retention. Six audience sections then route ghostwriters, agencies, publishers, app builders, content operations, and enterprise platforms to their own offer.
The live site is the receipt.
Pay for the words you refine, and nothing else.
CLIENT ..... Lucidry
BUDGET ..... Internal project
TIMELINE ... Live site
LENGTH ..... Live website
RESULT ..... 10-stage pipeline, 6 audience pages, live
From the document
01 //
Proof before promise
The hero pairs a raw draft with its refined version and marks protected spans, so the first thing a visitor sees is evidence.
02 //
The pipeline, in order
Ten stages from upload to delivery, each with its input, output, and typical time, so the process reads as engineering rather than magic.
03 //
Pricing in buyer language
Per-word rates by tier, with the line "You pay for refined output, not upload size." No subscription, no minimum, no hidden fees.
04 //
Guarantees stated plainly
Words that do not materialize are refunded, overruns within 20% are absorbed, and zero retention is available.
05 //
One page, six audiences
Ghostwriters, agencies, publishers, app builders, content operations, and enterprise platforms each get a one-line value statement and a path to their own offer.