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Insights

An editor's desk: an open manuscript under a magnifying glass, a stamped receipt with a dashed tear line, a fountain pen, and a wax seal in burnt amber.

Tagged: B2B copywritingClear

2026-10-21
Who I Work With: B2B Marketing Leaders at $5M to $50M Companies
I work with B2B marketing and growth leaders at companies between $5M and $50M in revenue. If your team is producing more AI-assisted content than the company ever has and nobody owns the claims, here is what working together looks like.
2026-10-16
Kaperider Launches New Website for "Copy With Receipts" Copywriting Practice
Kaperider announces the launch of its rebuilt website at kaperider.com, the home of its "copy with receipts" copywriting practice. Every deliverable ships with a change log and an independent quality receipt.
2026-10-16
When AI Writes the First Draft, Who Signs for It?
70% of writers now use AI. 60% do not trust their own AI-assisted work. The people producing the copy cannot vouch for it, and the buyers sense it. Here is what signing means now that a machine writes the first draft.
2026-10-01
What is mechanic-first copywriting?
When the copy is not the problem, writing more is the most expensive advice in B2B marketing. Mechanic-first copywriting diagnoses the messaging system behind weak results before it produces a single new word.