Step 1: Mind-Meld End Users
If an ebook is not written entirely with the end-user in mind then it’s quite literally a waste of time and effort. B2B ebooks with astounding conversion rates are typically constructed around rather detailed “end-user” …
Content Marketing
What Is Content Marketing?
What Is Content Marketing?
What is content marketing? The old school definition of content marketing was fairly easy to swallow. You might create articles and blog posts detailing a “how to,” a potted case study or a best practice. You …
3 Top Perks of Email Marketing Services
There is a lot of opportunity waiting in email market marketing, but it can be challenging to make it work for you when you are going on outdated information or information from those who are misinformed.
That’s what makes …
How You Can Select Between a Mountain of Different Copywriting Services
– Selecting Copywriting Services –
You know the old expression: “a man with two watches never knows what time it is”? It can apply to hiring, too. Choosing copywriting services when you’ve got several ones that have tested well and …
Tips & Tricks to Make Direct Response Copywriting Work for Your Business
– Direct Response Copywriting –
One of the tried and tested ways to get customers coming our way is direct response marketing. Businesses of all sizes can benefit from implementing it properly, but the trick is to do it the …
Content Marketing Helps You Connect with Prospects in 5 Key Ways
– Content Marketing Connects with Your Prospects –
Content marketing is exactly what it sounds like — the use of informative and compelling content as a means of marketing your company online. Blogs, white papers, videos, and podcasts are …