They may not be physical goods, but they definitively produce tangible results. The products of inbound marketing include websites, marketing platforms, like Hubspot, and email services, all of which draw potential clients closer to YOUR products and services. In terms of how the public views your organization, it all comes...
Social Media Monitoring – Managing Your Marketing Incentives
We all know that social media monitoring is the most immediate and modern way to communicate with current and potential customers. But so many are timid, doing it incorrectly, or are just not sure where to really get engaged. What is Social Media Monitoring? If it’s that popular, then why...
What Is Content Marketing?
What Is Content Marketing? What is content marketing? The old school definition of content marketing was fairly easy to swallow. You might create articles and blog posts detailing a "how to," a potted case study or a best practice. You might simply focus on the long tail keywords and develop...
How Email Marketing Really Works
To be able to find new leads for your business, nurture those leads, and drive sales, you need to be familiar with what email marketing is and how it works. 1. What is Email marketing? 2. How to segment? 3. How to optimize and personalize? What is email marketing? Targeting...
3 Pillars of Internet Marketing for the Small Business
Are you a small business owner looking for an effective way to market your products and services? Let me tell you, being in the same shoes as you—while running a successful small business—I know that it's incredibly challenging to get noticed by potential customers without relying on outdated methods. That's...
Key Tips for Small Business Internet Marketing Success
Oh, I remember the good old days when a local service company like a dry cleaner or maybe the car wash on the corner could basically just put up a sign on the side of their building and have floods of traffic. Well, time has changed. The following post outlines...
Kajabi Marketing Platform Means No Hosting & Nothing to Install
What is Kajabi Marketing Platform? Kajabi is an all-in-one marketing platform that lets users create and manage websites, launch products or services, deliver emails, and analyze performance. Through Kajabi's comprehensive solution, businesses are able to measure the success of their campaigns and make data-driven decisions to optimize their online presence....
Facebook Cover Images Help With Your Brand Impressions
Getting Your Facebook Cover Images Right Facebook cover images are large banners that appear at the top of your profile and business pages. These images serve as an introduction to your page, helping to create a first impression for visitors and encourage them to explore your page further. Cover images...